Archive for the ‘Uncategorized’ Category

Global Packaging Protocols

Tuesday, September 20th, 2011

If you are involved in any way with producing packaging (whether production runs, test runs, or comps) for consumer goods companies, you know how important issues related to sustainability in packaging can be. Metrics are hard to come by, especially as they relate to comparing packaging types and media.

With the release of the Global Protocol on Packaging Sustainability 2.0, things just got a little more quantifiable.

The protocols are designed to look at issues of sustainability across a variety of business indicators at four levels:

  1. Simple analysis using a single indicator to track a change, such as packaging weight, and cube utilization.
  2. Optimization analysis for a given to the full functional package. For example, using a weight reduction indicator together with a cube utilization indicator to ensure that changes in one don’t offset the other.
  3. Comparative analysis of one or more packaging formats/material across multiple formats for same functional unit, such as comparing drink packs from glass, plastics, metal or beverage carton to see trade-offs with each material choice.
  4. Full system design and analysis comparing packaging formats/materials with information on the product.

The protocols also divide the indicators and metrics into three categories — environmental, economic and social — that can be used to address different business questions of important to your consumer packaging company clients. These include:

  • where in the packaging design process the assessments are being applied
  • how the results are being used
  • where in the supply chain they are being applied

If you are serving consumer products companies in any capacity, whether producing full production packaging, doing test packaging, or comps, this is a resource that could serve you extremely well. Issues of sustainability are critical in this marketplace, and having a working knowledge of the most current protocols puts you in an excellent position as a valued supplier.

Download the protocols here

read more: The Digital Nirvana

The Power of Print…pass it on…

Monday, March 8th, 2010

Hunters and Farmers

Wednesday, February 3rd, 2010

A great post by Seth Godin.

50,000 years ago, civilization forked. Farming was invented and the way many people spent their time was changed forever.

Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief moments of frenzied panic.

It’s not crazy to imagine that some people are better at one activity than another. There might even be a gulf between people who are good at each of the two skills. Thom Hartmann has written extensively on this. He points out that medicating kids who might be better at hunting so that they can sit quietly in a school designed to teach farming doesn’t make a lot of sense.

A kid who has innate hunting skills is easily distracted, because noticing small movements in the brush is exactly what you’d need to do if you were hunting. Scan and scan and pounce. That same kid is able to drop everything and focus like a laser–for a while–if it’s urgent. The farming kid, on the other hand, is particularly good at tilling the fields of endless homework problems, each a bit like the other. Just don’t ask him to change gears instantly.

Marketers confuse the two groups. Are you selling a product that helps farmers… and hoping that hunters will buy it? How do you expect that people will discover your product, or believe that it will help them? The woman who reads each issue of Vogue, hurrying through the pages then clicking over to Zappos to overnight order the latest styles–she’s hunting. Contrast this to the CTO who spends six months issuing RFPs to buy a PBX that was last updated three years ago… she’s farming.

Both groups are worthy, both groups are profitable. But each group is very different from the other, and I think we need to consider teaching, hiring and marketing to these groups in completely different ways. I’m not sure if there’s a genetic component or if this is merely a convenient grouping of people’s personas. All I know is that it often explains a lot about behavior (including mine).

Some ways to think about this:

  • George Clooney (in  Up in the Air) and James Bond are both fictional hunters. Give them a desk job and they freak out.
  • Farmers don’t dislike technology. They dislike failure. Technology that works is a boon.
  • Hunters are in sync with Google, a hunting site, farmers like Facebook.
  • When you promote a first-rate hunting salesperson to internal sales management, be prepared for failure.
  • Farmers prefer productive meetings, hunters want to simply try stuff and see what happens.
  • Warren Buffet is a farmer. So is Bill Gates. Mark Cuban is a hunter.
  • Hunters want a high-stakes mission, farmers want to avoid epic failure.
  • Trade shows are designed to entrance hunters, yet all too often, the booths are staffed with farmers.
  • The last hundred years of our economy favored smart farmers. It seems as though the next hundred are going to belong to the persistent hunters able to stick with it for the long haul.
  • A hunter will often buy something merely because it is difficult to acquire.
  • One of the paradoxes of venture capital is that it takes a hunter to get the investment and a farmer to patiently make the business work.
  • A farmer often relies on other farmers in her peer group to be sure a purchase is riskless.
Who are you hiring? Competing against? Teaching?
http://sethgodin.typepad.com/seths_blog/2010/02/hunters-and-farmers.html

Print industry decline until 2013?

Tuesday, February 2nd, 2010

InfoTrends has released its “U.S. Printing and Publishing Market Sizing report for 2008 – 2013.” According to this latest research, continued decline is projected for the overall printing and publishing industries beyond 2010. While InfoTrends maintains that the economy will resume its recovery which began in the third quarter of 2009, it believes that the printing industry will remain in decline until at least 2013.

“While the overall economic downturn has certainly had a negative impact on the print industry, there are also new developments that are contributing to the decline of print as a primary medium of communication,” according to the report, which cites the Internet, a proliferation of mobile communication technologies as well as social networking.”These technology applications and new media alternatives pose a threat to print, particularly regarding marketing communications. In addition, e-presentment continues to impact statements, bills, invoices, and other transactional documents, and e-readers and other related technologies are impacting books and periodicals.”

InfoTrends notes several factors that “will help the industry maintain a certain level of vitality.” These include new print applications, particularly those that employ variable data and personalization. “Already a highly relevant and effective form of communication, this will make print an even more powerful communications tool. Furthermore, technologies such as QR Codes and Augmented Reality are enabling print to become an interactive means of communication. We believe that these factors will contribute to keeping print alive in the years to come,” according to the firm.

http://americanprinter.com/how-to/0201-infotrends-projects-print-decline/

Economy grows at 5.7 pct pace, fastest since 2003

Friday, January 29th, 2010

Wow. First the I-Pad, now this. Good news for our industry. Both can be game changers.

Economy grows at 5.7 pct pace, fastest since 2003 – Yahoo! Finance.

, On Friday January 29, 2010, 11:27 am

WASHINGTON (AP) — The economy’s faster-than-expected growth at the end of last year, powered by companies replenishing stockpiles, is likely to weaken as consumers keep a lid on spending.

The 5.7 percent annual growth rate in the fourth quarter was the fastest pace since 2003. It marked two straight quarters of growth after four quarters of decline. Growth exceeded expectations mainly because business spending on equipment and software jumped much more than forecast.

Still, economists expect growth to slow this year as companies finish restocking inventories and as government stimulus efforts fade. Many estimate the nation’s gross domestic product will grow 2.5 percent to 3 percent in the current quarter and about 2.5 percent or less for the full year.

That won’t be fast enough to significantly reduce the unemployment rate, now 10 percent. Most analysts expect the rate to keep rising for several months and remain close to 10 percent through the end of the year.

High unemployment and stagnant wage growth will likely keep consumers cautious about spending. Wages and benefits paid to U.S. workers posted a scant gain in the fourth quarter. And for all of last year, workers’ compensation rose by the smallest amount on records going back more than a quarter-century.

The economic recovery could falter if consumers, who account for 70 percent of economic activity, lack the income to ramp up spending.

“That’s why there’s so much hand-wringing right now,” said Brian Bethune, chief U.S. financial economist for IHS Global Insight. “Can the economy really sustain this? That’s the big question mark sitting out there.”

With hiring still weak, President Barack Obama has stepped up his focus on job creation. On Friday, he will outline the specifics of a proposal to provide tax cuts to small businesses that hire new workers. He touted the plan in his State of the Union address earlier this week.

The goal is “to encourage businesses to respond to rising demand and output by taking the plunge and hiring new workers again,” said Christina Romer, Obama’s top economic advisor.

About 60 percent of the fourth quarter’s growth resulted from a sharp slowdown in the reduction of inventories as firms began to rebuild stockpiles depleted by the recession.

Changes to inventories added 3.4 percentage points to the fourth-quarter growth, the Commerce Department said in its report Friday. Excluding inventories, the economy would have grown at a 2.2 percent clip, the government said. That’s an improvement from 1.5 percent in the third quarter.

Consumer spending rose 2 percent, down from a 2.8 percent rise in the third quarter. It added 1.4 percentage points to GDP growth.

A steep increase in exports also helped boost growth last quarter. The shipment of goods overseas rose 18.1 percent, far outpacing a 10.5 percent rise in imports. Net exports added 0.5 percentage point to GDP.

Government spending was actually a slight drag on growth in the fourth quarter: A small increase in federal spending was outweighed by a drop in state and local spending.

A drop in defense spending accounted for the decline. Federal government spending is likely to pick up and add to growth in the first quarter, Bethune said.

Business spending will likely boost economic growth for several quarters, Bethune said, though not likely enough to make up for sluggish consumer spending. Many companies are upgrading computers, cell phones and machinery as their equipment needs to be replaced just to maintain current levels of production.

In addition, many businesses have healthy balance sheets and don’t need to pay off the large debts that households are struggling with, Bethune added.

For now, the growing economy is benefiting companies up and down the supply chain. Ford Motor Co. this week reported higher fourth-quarter sales and its first annual profit in four years, as it recovers from the devastating downturn the auto industry.

Ford’s “recent success has benefited us,” said Tom Schumann, general manager of EC Kitzel & Sons Inc., a small cutting tool fabricator based in Cleveland, Ohio.

The company, which has 30 employees, bought a new machine tool in December and hired a new worker to run it, the company’s first hire since last spring. Still, many of the company’s suppliers are struggling.

“I’m not totally convinced we’re out of the woods yet,” Schumann said, referring to the economy.

Friday’s report is the first of the government’s three estimates of gross domestic product and is likely to be revised. The government initially estimated third quarter growth was 3.5 percent, which was later revised down to 2.2 percent. The next estimate will be released Feb. 26.

The report provided an upbeat end to an otherwise dismal year: The nation’s economy declined 2.4 percent in 2009, the largest drop since 1946. That’s the first annual decline since 1991.

I have a Dream :: History Defines Us

Monday, January 18th, 2010

make-ready

Thursday, July 2nd, 2009

Putting dots on paper.

When you get down to it – that’s what printers do; they put dots on paper. What separates and distinguishes one from one another is what they do to get those dots to work for you.

I have been in the printing industry for over 25 years, and I love it. I started in high-school as a part time bindery worker, moved up to be the lead pressman on a 6 color MAN- Roland press and then sales, sales management, ownership and now back into sales. My resume is riddled with life experiences, client testimonials; both the good kind and the bad kind, failures and successes. I believe in a business model that blends a sustainable, integrated approach to design and print. I believe in a sales approach that is consultative and transparent.

This Blog is an extension of that – it is my goal to create and host a dialogue that helps the reader better understand that to truly recognize an increase in ROI it is not as simple as “pressing print”.

Enjoy – let me know your thoughts!

- Steve