Putting dots on paper.
When you get down to it – that’s what printers do; they put dots on paper. What separates and distinguishes one from one another is what they do to get those dots to work for you.
I have been in the printing industry for over 25 years, and I love it. I started in high-school as a part time bindery worker, moved up to be the lead pressman on a 6 color MAN- Roland press and then sales, sales management, ownership and now back into sales. My resume is riddled with life experiences, client testimonials; both the good kind and the bad kind, failures and successes. I believe in a business model that blends a sustainable, integrated approach to design and print. I believe in a sales approach that is consultative and transparent.
This Blog is an extension of that – it is my goal to create and host a dialogue that helps the reader better understand that to truly recognize an increase in ROI it is not as simple as “pressing print”.
Enjoy – let me know your thoughts!
- Steve
Tags: marketing
